SWR1 interview: USA election 2024
EVO authorized signatory Iris Blankenburg in conversation with Wolfgang Brauer from the SWR1 business editorial team
Interview with SWR1 business editor Wolfgang Brauer and authorized signatory Iris Blankenburg from EVO-PRODUCTS: Opportunities and challenges in business in the USA
In a recent interview with SWR1 business editor Wolfgang Brauer, Iris Blankenburg, authorized signatory at EVO-PRODUCTS, talks about the development of the company’s US business and the influence of the upcoming US presidential election in 2024 on future corporate strategy. The election not only raises questions about the political and economic direction of the USA, but also brings with it new challenges and opportunities for exporting companies like EVO-PRODUCTS.
USA business on course for growth: a look to the future
EVO-PRODUCTS has successfully entered the US market in recent years and can look back on a period of solid growth. This is primarily due to the requirements of our internationally active customers. “Our extraction technologies are also generating steadily growing demand in our customers’ American markets,” explains Blankenburg in an interview. Careful adaptation to local market conditions is essential, especially for German companies that produce in the USA and want to maintain German standards and quality. It should be emphasized that the exchange with American partners and the adaptation of products to specific local requirements have been essential for success to date.
Election 2024: a potential turning point?
The year 2024 could represent a decisive turning point for EVO-PRODUCTS with regard to its US business, as the upcoming presidential elections could have a significant impact on the country’s political and economic direction. “There are currently many uncertain factors that could influence our customers’ commitment and therefore also our commitment in the USA – both positively and negatively,” explains Blankenburg. She and Wolfgang Breuer discussed the impact that possible election results could have on international trade agreements, taxes and regulations.
An election victory for the incumbent government could keep trade relations stable, while a change could possibly bring protectionist measures back to the fore. “If trade conditions deteriorate, this could mean that we have to rethink our US strategy and perhaps change some processes,” says Blankenburg. A favorable election result, on the other hand, could favor the expansion of US business and even enable new investments in the American market.
Insights into the EVO-PRODUCTS technologies:
After the interview, Blankenburg gave Wolfgang Brauer a tour of the EVO-PRODUCTS production and development departments. She showed the latest innovations in the field of extraction technology, of which the company is particularly proud. “Our solutions are characterized not only by their efficiency and performance, but also by their environmental friendliness,” explained Blankenburg. This combination of high quality and sustainability is a decisive advantage that has attracted the interest of many US companies.
With this solid market position, EVO-PRODUCTS is positive about the future – and is ready to respond flexibly to the political and economic circumstances after the 2024 election. “We are confident that our technologies will continue to be in strong demand in the US and look forward to the challenges and opportunities that lie ahead.”
